We have this faulty belief that if I provide positive feedback and encouragement I will be able to shift this person to high performance.  Further, we believe that if we do need to give negative feedback, that we need to sandwich the negative feedback between two sets of positive feedback i.e. the feedback sandwich. Lastly, we believe that if we provide negative feedback that we will reduce motivation and cause poorer performance. We have got feedback completely wrong.  Our beliefs couldn’t be more incorrect.

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